However - as the two most popular video formats - we decided to focus on the performance of MP4 ads and GIF ads. Facebook Ads Manager offers marketers the opportunity to upload videos in several different formats, ranging from 3G2 (mobile video) to WMV (windows media video). Encouraged by these metrics, we wanted to see if we could optimize ad performance even more while continuing to produce quality creative. The results that have followed excite but do not surprise us our reach and clicks have doubled, while CPC has halved.
Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon.Īt MtoM, we have already switched our strategy from image ads to video ads. With over 50% growth in video views ( Facebook Business ), it’s quite apparent that video outperforms all other content on Facebook these days.
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